Hoi 👋 I am Marjolein, pronounced “Mar-yo-len”

I bring a broad design toolkit, including customer research, strategy, and pixel-perfect UIs.

I’m also a savvy systems thinker who busts through team and data siloes to gather context and align on the right opportunities for both customers and the business.

My sweet-spot is translating insights into compelling design strategies through visual story-telling and close collaboration with business partners.

Here I am doing what I love most when I work: showing the perspectives, motivations, and habits of real people to my project collaborators.

I have served in the public sector, growth-led technology scale-ups, embedded in agile teams, as well as large-scale enterprise software solutions. No matter where I am, I thrive where continuous learning, curiosity, and collaboration are intrinsic to an organization.

Born in Amsterdam, The Netherlands, but raised in the great-wide west of Canada. In my free time, I love spending time with my son, smelling flowers in the backcountry, and attempting a regular yoga practice. 🤸‍♀️

An abbreviated work history

UX Designer

SAP Canada · ~10 years ago

Developed a vision for SAP Cloud Analytics based on research-backed personas and scenarios.

Senior UX Designer

Hootsuite · ~6 years ago

Led an experience vision and MVP release for the mobile product, influencing product strategy and increasing per user engagement by 60%.

Senior Experience Designer & Researcher

Thinkific · ~2 years ago

De-risked a beta release,
using insights from customer interviews.

Designed and tested improvements to the “Communities” feature set, contributing to increases in activation and engagement metrics.

UX Manager

BCLC · ended Apr 2025

Impacted service priorities at the company level by coaching cross-functional partners through journey-mapping the current-state of the Lotto “Winning Experience” using field research insights.

Led a team to build a design system, a first for the organization.