Hoi 👋 I am Marjolein, pronounced “Mar-yo-len”
What I love most is systems thinking: working across teams to see the bigger picture. I design future-states, build prototypes, and run tests that help unpack strategy, get aligned, and make decisions faster.
My focus is always on the long game: bringing teams together around work that matters.
I’ve coached design teams, improved product performance, and designed experiences that scale.
No matter where I am, I thrive where continuous learning, curiosity, and collaboration are intrinsic to an organization.
Born in Amsterdam, The Netherlands, but raised in the great-wide west of Canada. In my free time, I love spending time with my son, smelling flowers in the backcountry, and attempting a regular yoga practice. 🤸♀️
An abbreviated work history
UX Designer
SAP Canada ~10 years ago
I co-led a design vision for SAP Cloud Analytics with two other designers resulting in a patented solution that is a key part of the platform today.
I initiated a cross-platform design system for enterprise data visualization software, aligning internationally distributed teams on standard interaction patterns and foundational components.
Senior UX Designer
Hootsuite ~6 years ago
I initiated research, journey-mapping, and a design vision for the mobile teams, resulting in two releases and an increase in customer engagement by 60%.
I made the native mobile apps more accessible by applying WCAG 2.0 AA standards, helping start an inclusive design practice on the team.
Senior Experience Designer & Researcher
Thinkific ~2 years ago
I helped to de-risk the beta launch of a new mobile learning app by running customer interviews to unpack an overlooked user segment. Insights influenced marketing strategy with beta customers and informed prioritization of the roadmap.
UX Manager
BCLC Apr 2025
I led research, journey-mapping, and opportunity prioritization on lotto players’ prize-claim process, called “Winning Experiences,” resulting in service-design changes, making prize claims more convenient and reducing business cost.
I initiated a design system, a first at BCLC, through cross-functional workshops, paving the way for a more robust and scalable UI across all digital properties.