Hoi 👋 I am Marjolein, pronounced
“Mar-yo-len”
I’ve coached teams and designed experiences that have impacted tens of thousands of people.
My focus is always on the long game: bringing people together around work that matters.
(2021) A design strategy & vision: how I helped increase user engagement for Hootsuite mobile.
(2020) Kickstarting a design system for Hootsuite iOS & Android
(2024) Field research & journey-mapping: improving the Lotto Winning Experience at BCLC.
(2022) Survey & user interviews: de-risking a mobile beta release at Thinkific.
(2026 UNDER CONSTRUCTION) Defining value for agentic AI in education
Illustrations: personal and paid work
Core Skills
Human-centred Design
Strategic systems-thinker for multi-modal experiences: physical and digital; comfortable with Figma and Miro
Mixed-Method Research
Contextual inquiry, field studies, interviews, surveys, usability testing, concept testing, Basic SQL
Experience Mapping
Personas, journey maps, mental models, process flows
Cross-Functional Collaboration
Co-creation workshops, design sprints, collaborative analysis, user story mapping
Design Systems & Digital Accessibility
Proven experience integrating WCAG AA compliance in bespoke experiences and in design systems
Mentorship & Coaching
Experience with team enablement and scaling design and research practices