Low-touch Purchasing

What is it? 

I led the low-touch purchasing UX design for SAP BusinessObjects Cloud, a SAAS BI tool (code-named "Orca"). 

My challenge

To create a seamless end-to-end purchasing experience from signing up for a free trial on the marketing website through to in-app checkout and account management scenarios.


Self-serve purchasing, something that's never been done before at SAP. Organic growth exceeded expectations a few months after launch.