What is it?
I led the low-touch purchasing UX design for SAP BusinessObjects Cloud, a SAAS BI tool (code-named "Orca").
To create a seamless end-to-end purchasing experience from signing up for a free trial on the marketing website through to in-app checkout and account management scenarios.
Self-serve purchasing, something that's never been done before at SAP. Organic growth exceeded expectations a few months after launch.