What is it? 

Working with two other designers, I helped initiate "PEP", or the "Product Experience Project." With a research-driven persona and scenarios complete, we saw an opportunity to create a UX strategy for SAP Analytics tools. My contributions included planning, presenting, feedback synthesis, as well as the final visual-design.


Our main goal was to engage stakeholders from across the business to arrive at a meaningful UX strategy that everyone would be excited to support beyond the scope of this project. 


One idea from this project did carry over: the framework concept described herewith informs SAP BusinessObjects Cloud, a SAAS BI tool, today.